GET MY NEW BOOK! The Unstoppable Athlete: 12 Keys to Unlock Your Full Potential! For Teen and College Athletes Who Play Sports

Balancing High Effort and Patient Endurance

Uncategorized May 08, 2024

Recently I was a guest on the Lead Em Up Podcast to talk all things athlete confidence, mindset, and peak performance habits. Coaches, parents, athletes, this one is a MUST LISTEN TO.

A key part of the conversation was when we got into talking about how "Balancing High Effort and Patient Endurance" is the KEY to reaching full potential.

Listen to this conversation between Adam, Kyle, and myself. 


Dedicated to your athlete's success in sports and life,

Coach Andrew J Simpson

IT'S HERE! You can now grab my new book, The Unstoppable Athlete: 12 Keys to Unlock Your Full Potential. Mindset, Confidence, and Peak Performance Habits for Teen and College Athletes Who Play Sports. 

Get The Book TODAY Plus 5 Key Bonuses Guaranteed to Give Your Athlete the Edge 

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From Pressure to Power: Supporting Your Athletes Success

Uncategorized Apr 30, 2024


From Pressure To Power Strategies For Youth Athletes With Andrew Simpson

In a world where youth sports are increasingly competitive and high-pressure, the role of parents in coaching young athletes has become more critical than ever.

In today’s episode, our host, James McLamb, is joined by sports coach Andrew J. Simpson, the visionary founder of PFP (Player's Fitness and Performance). They discuss how to help young athletes grow in all areas, not just physically but also mentally and emotionally.

They talked about the immense pressures young sports lovers face and shared tips on being a successful athlete while staying healthy. The conversation looked at the tough side of youth sports, a fast-growing area where the demands can sometimes take away the fun and lessons sports should bring.

Andrew underlined the invaluable role of parents in this journey, how their support, guidance, and teaching of good values can shape their child's sports experience without pushing...

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3 Easy to Apply Keys to Confidence

athlete confidence Apr 27, 2024

“I am just not confident. My coach says I just need to be confident, but I don't know how. I know I can be better than I’m currently showing. I hate feeling like this, Coach Andrew.”


That’s a conversation I recently had with a young female lacrosse player. The truth is, it's a conversation I have almost everyday! Luckily, there are 3 quick and easy things an athlete can do to get confident.


It is upsetting when I watch this common, fixable problem break the hearts of mom and dad. It's upsetting watching your son or daughter doubt him or herself, lack self-belief, lower their standards, and hold back.


How many others are there?


How many kids out there have the desire to be successful yet are left feeling hopeless, unworthy, and anything but successful?


3 Keys to Confidence

1. Know, Focus On, and Double Down On Your Strengths. 

When you focus on where you are...

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Inspiring Conversation with a College Athlete



Something very special happened recently- I got to be on a podcast with an amazing athlete whom I have had the extreme pleasure to coach since 2016.

Rachel Roupe is an elite, D1 college athlete, but she is much, much more than that. She is an incredible person and leader. Her mindset and her habits are what every parent wants for their children and what every coach wants on their team.

Parents and coaches -- I recommend listening to the interview below, facilitated by Dave Vassilaros, Host of the KidFirst Sports Show. In fact, send it to your athletes or listen to it in a car ride with them, parents.

During the interview we share countless gold nuggets such as how Rachel overcomes perfectionism and fear of failure, how she has become the dominant leader and athlete that she now is, while maintaining mental health and a healthy perspective along the way, and much more.


Enjoy and leave a comment below!


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34 Lessons in 34 Years

life lessons Apr 08, 2024

Every year I share my top lessons learned from my life. Since I am now 34, here are the top 34!

34 lessons in 34 years:


1. Proximity is power. What we get closer to, changes us. Which leads to #2…


2. Real laws won’t change. The law of the inner circle reigns true. You are the average of the 5 people you spend most of your time with.


3. FIRE, ready, aim. PFP, my books, and my marriage likely wouldn’t exist if I did not learn and apply this lesson. Don’t overthink everything. Take risks.


4. Choose courage, fear not. Most decisions we stress about making are reversible and rarely catastrophic. See lesson above.


5. At some point, addition becomes subtraction. Adding “more” – more stuff, more roles, more responsibility, more activities, actually takes away from the things in life that matter most....

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3 Keys to a Grateful, Confident, Better Life

Uncategorized Mar 17, 2024

This past weekend I was in DelRay Beach with 55 passionate fitness professionals who are leaders in our industry. 


This message today is not directly related to youth athletes, but I believe strongly that when the leader (parent, coach, etc) gets better, everyone gets better. That includes our kids. Enjoy 


Here are my top 3 takeaways from the weekend- I hope they inspire you, remind you of something you may need to be reminded of, and challenge you to be a better version of yourself.

#1 Know What You Stand For


A definition of a lighthouse is to stand for something.


We need more light in the world. Therefore, we need more people who stand for something. 


What do I stand for?

  • Love: love-powered leadership, love-powered coaching
  • Constant Growth- getting out of my comfort zone, embracing change
  • Generosity and service- giving 60, taking 40
  • Dreaming big, not insulting God with small...
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Encouraging Your Athlete's Dreams OR Be Realistic?

Uncategorized Mar 11, 2024

When it comes to encouraging your athlete's dreams for a scholarship or to "go pro" VS. being realistic, here are my thoughts on what every parents and coach should do:

Resist the "mature adult" temptation to be realistic.

In my opinion, this is an arena that we would be wise to learn from our children. Having that child-like belief is what you and I honestly need more of.

"But I just want to keep them from disappointment. That is why I keep telling them that only .3% make it, and IF they want to, they better start doing this, that, and that."

Is that a good idea?

Is trying to keep your players or children from disappointment the best thing for them?

I think the more important thing is to:

1. Value the Process of BECOMING over Achieving.

Teach them to dream big and go for big goals, knowing that who they become along the way is always better than what they end up accomplishing.

*Note: 1 of the 5 key habits of the top achievers in the...

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#1 Way to Be PRESENT in Sports

Uncategorized Jan 26, 2024

Lately I have been hearing a lot of coaches complain about their athletes inability to be present. I've also had many athletes acknowledge the same problem. For once we are all on the same page ;-)

What I am about to share with you is something that you likely have never really thought about. I found a major connection between a few HABITS that our athletes have and their INABILITY to be present in sports. 

Lack of Presence = Inconsistent Performance


You are either going to love this message about be like "YES! Holy Moly! This is a game-changer!! Or, you'll hate it and think it is dumb... 

Let's dive in.


Athlete, if you aren’t present it usually means your mind is somewhere else:

  • Thinking about someone else, their accomplishments

  • Thinking about drama you have in your life or someone else’s

  • Thinking about something random

  • Thinking about your future

  • Thinking about your past

  • Thinking about current challenges you are facing

When we...

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Breaking News: Your Athlete's Pace Will Break Them


If we as parents and coaches do not take responsibility to model and teach the pace of grace to our kids, our kids are headed for chronically impatient, anxiety-ridden, dissatisfied, stressful lives.


They will undoubtedly be crippled forever by the fear of falling behind, not measuring up, not being enough, and this ever-present feeling of doubt and anxiety will overtake them.


Ok, Andrew. What's with the bleak blog post?


My heart hurt after meeting with a 10th grader last week who is experiencing MANY of those things above...


We mapped out her entire weekly calendar and not only is it packed beyond anything I have ever seen, but the message that this type of schedule is sending this young lady is the real issue at hand. 


It reminds me exactly of the circumstances Maddy Holleran faced, a young lady who chose to end her own life in college.


Our Kids Need to See and Experience The Pace of Grace


  • Do you...

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Should I force my athlete, or let them choose?

Uncategorized Sep 06, 2023

This is a deep subject and one I don't feel I've mastered, but it's a question I get asked often.

"Should I force my athlete to ________, or let them choose?"

Whether it's about:

- doing training at PFP (our gym, Player's Fitness and Performance)

- doing mindset training

- practicing/running on their own

- going to a private skill coach

- having a certain attitude, level of effort, etc.

You are probably really eager to hear my response, but I don't have THE answer. 

I have a question to ponder and a principle to consider.

Question 1: If I force them in this situation, what is the best thing that could happen? What's the worst? And can I live with the worst?

Example: Over the past 9 years (PFP's 9 year anniversary is this Friday) I've witness literally hundreds of parents who "forced" their kids to at least come try it, against their will. 

The majority of these kids walked into PFP mad, anxious, and often...

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