Win Before The Whistle Blows

We help coaches and athletes breakthrough and become winners without burning out or sacrifice health, relationships, and well-being along the way

What Best Describes You?

I've made some free trainings to help you out. Click the button of which choice best describes you.

I'm A Parent


I'm A Coach


I'm A Student



My name is Andrew Simpson.

Over the past decade my team and I have enjoyed having the opportunity to coach thousands student-athletes to more confidence and success through mental and physical performance training.

We have been able to help hundreds student-athletes make it to the collegiate level and become leaders.

But my greatest passion and joy is helping students master their mindset -- to solve the self-doubts, fears, and mental-game struggles that are causing more harm than anything else. 

It is “between the ears” is where I have found the majority of kids have the most room to grow. This is keeping them from being healthy, humble, high-performers.

Most kids, coaches, and parents are throwing a bunch of stuff against the wall and seeing what sticks. Club sports, private sport specific instructors, maybe some weight training and injury prevention along the way. 

The goal is to help them become the best person and athlete they can be without sacrificing mental or emotional health, relationships, or physical well-being along the way, right?

So how do we as parents offer up a better, more consistent, more relevant solution that allows our athletes to become high-performing, confident, successful, healthy leaders? How do we motivate them better, inspire them deeper, and love and encourage them better?

That is what the Winning Athlete Formula is all about. A new approach for parents and coaches that is guaranteed to strengthen the minds, win the hearts, and inspire the souls of your athletes.

1 on 1 Coaching to help your athlete become a confident leader

Help your son or daughter breakthrough fear, doubt, stinkin' thinkin', and comparison. It pains me to see kids missing this one, powerful piece of coaching.

There are so many kids out there getting bigger, stronger, faster, and more skilled. None of it matters if you do not master the most important thing: Your Mindset.

Coach Andrew's Exclusive Mindset Performance Program

One step away from a Mindset BREAKTHROUGH. Enter your information below to learn more about mindset coaching and how it can help your child thrive.

Step-by-Step System To Help Your Student Athletes to Win the Mental Game

If you're a parent who is serious about helping the your athlete overcome their doubts, fears, and mental blocks, and WIN in the game of sport and life, then this online coaching program is here to help!

Click the button below to find out how this will help your student athlete become a more confident, successful leader.


FREE Trainings. Help Your Athlete Win Big and Stay Healthy

Join the Winning Athlete Community of Parents and Coaches and receive Coach Andrew's most exclusive trainings to overcome mental blocks, learn how to be a supportive sports parent without interfering, raise a champion leader in today's crazy world, and more.

A Brand New Book for Extraordinary Coaches and Parents who are sick of seeing their players dominated by FEAR, DOUBT, and COMPARISON!

Have you witnessed the current state of youth sports? Injuries, sports anxiety, and fear are at all time highs and climbing.

Are you ready for a step-by-step playbook on the newest, most effective way to transform the minds, influence, and impact your student-athletes? 

When you get the book, you'll unlock 33 done-for-you mental-game exercises to help your student athlete stop following and start leading.

Click the button below to get the Youth Truth plus a huge bonus.

I want the book plus the mental game vault!

50% Complete

Two Step

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.