Get My Brand New Book to TRANSFORM Your Athletes!

Have you witnessed the current state of youth sports? Are you ready for a step-by-step playbook on the newest, most effective way to connect with, influence, and impact your student-athletes? 

When you pay for just shipping and handling, you'll unlock 33 done-for-you PDF exercises to help your student athlete stop following and start leading ($197 value).

Click the button below to get the Youth Truth plus a huge bonus.


We help student-athletes sustain passion and achieve peak performance by winning the mental game and avoiding burnout.

What Best Describes You?

I've made some free trainings to help you out. Click the button of which choice best describes you.

I'm A Parent


I'm A Coach


I'm A Student



My name is Andrew Simpson.

Over the past decade my team and I have enjoyed having the opportunity to coach more than 1,000 student-athletes to more confidence and success.

We have been able to help over 75 student-athletes make it to the collegiate level and become leaders.

But my greatest passion and joy is helping students master their mindset -- to solve the self-doubts, fears, and mental-game struggles that are causing more harm than anything else. 

It is “between the ears” is where I have found the majority of kids have the most room to grow. This is keeping them from being healthy, humble, high-performers.

Most kids, coaches, and parents are throwing a bunch of stuff against the wall and seeing what sticks. Club sports, private sport specific instructors, maybe some weight training and injury prevention along the way. 

The goal is to help them become the best person and athlete they can be without sacrificing mental or emotional health, relationships, or physical well-being along the way, right?

So how do we as parents offer up a better, more consistent, more relevant solution that allows our athletes to become high-performing, confident, successful, healthy leaders? How do we motivate them better, inspire them deeper, and love and encourage them better?

That is what the Winning Athlete Formula is all about. A new approach for parents and coaches that is guaranteed to strengthen the minds, win the hearts, and inspire the souls of your athletes.

Step-by-Step System To Empower Student Athletes

If you're a parent who is serious about helping the your athlete overcome their doubts, fears, and mental blocks, and WIN in the game of life, then this online coaching program is here to help!

Click the button below to find out how this will help your student athlete become a more confident, successful leader.


1:1 High Performance Mentoring

We know that student-athletes are craving 1:1 time with a coach now more than ever.

Our coaches seek to understand your athlete, are able to relate to them, and will help them get from where they currently are, to where they desire to be.

Overcoming fears of failing or messing up, breaking through mental blocks, and managing emotions and frustrations like a champion are just a few of the outcomes of working with a Mindset Performance Coach.

Click to Learn More

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